When New Year starts many of us aim to achieve something this year.
For some, they want to start their blogging journey and some want to learn SEO and some want to give up on smoking.
If your New Year resolution is to start a blog or build the authority of your existing blog. Then, this post is for you.
Because here we’re going to learn how to prepare for blogging in 2018.
According to the statics, almost 4000+ posts are published in 60 seconds, and 2.75 million blogposts are created every day. These numbers are growing daily.
What will be more important? What is going to change? We’ll discuss everything.
The process of starting a blog is simple and straightforward, but in blogging, you have to focus on right context.
If you aren’t providing something valuable and understandable, then your blog could be floating around for some time, because it’s not possible when millions of post published every day.
So, if you’re thinking to make an impact in the online world in 2018, it is necessary to make some strategy. Developing a plan is worthwhile to help you to reach your online goals.
1. Choose Professional Platform
When you’ll start a blog, you’ll be advised many platforms, backed with the objective reason for every platform.
In choosing many people got confused, and regret it later. Don’t be that one!
Simply, choose the platform that fulfills your needs.
If you wish to take your blogging journey to next level and want to build an authority, which provides advanced functionality that fulfills your needs in any condition, then go with WordPress.
You can easily self-host your blog on WordPress.
Here’s the beginner-friendly guide to setup a blog.
2. Long Form Content with Quality Wins
In old days, 500 words content might work, but in 2018 it’s completely useless.
If you take a quick look at recent studies, you need to write minimum 2000 words content with good context. (Study by Hubspot)
In other words, you need to create content that is engaging, relevant, comprehensive and provides value to its consumers.
To make it more appealing, you can add relevant images, videos, and infographic but in main “content is the primary thing for success”.
As we’re moving towards future, content is becoming actionable, longer and more visual. Because,
People love visualization, and in-depth guides to understand the topic fully and easily.
You can find out what people tend to search by doing keyword research, whatever you choose to be as your keyword make sure your post is actionable and provides value to its consumers.
To make your content strategy more effective, offer check-lists, tips and other relevant content to your readers.
3. Focus on Better User Experience
You may have heard a term ‘UX’ i.e. ‘User Experience’.
UX is how a person feels when interacting with your website. In this daily changing technology online, the user experience has now become an important part.
UX is the thing that will decide that your blog is success or failure.
How to Win on User Experience?
To win on user experience you have to focus on many things which includes
- Using attractive Colors,
- Responsive and mobile-friendly design,
- Loading time (page speed),
- Easy Navigation,
- Attractive Heading,
- Smart use of images.
In my previous post, I gave the same example i.e. of Apple’s Website:
4. Win on OutReach is going to be tougher
There are many people entering into Blogging and SEO world. So, there will be more competition, not in reaching out but to win on it.
Because there will be many others, it might be possible the person you’re reaching out has already an email to fulfill that.
You have to be creative to create content which appeals.
Tips for OutReach:
- Comment on their blog, you’re outreaching.
- Guest Post, if available.
- Send them a appreciate email about their content.
- Point out broken links.
5. Keep Up with the Latest Trends
The World is changing daily, new trends are replacing old ones.
Same is in the blogosphere, new strategies and techniques roll out daily.
As you know, the vast majority of blogs get their huge amount of traffic from search engines, where Google is the king, which is changing its algorithms daily to provide best results.
It doesn’t mean other search engines are not working, but Google is preferred by the majority.
In blogging, you have to keep up with the latest SEO trends too.
Check out what’s coming to SEO in 2018.
Old But Gold, Don’t Forget Subscribers List
The subscriber list is very important for you, whether you’re a beginner or professional. Because today you’re ranking on Google, but might not tomorrow.
Capture your reader’s emails, just by providing something valuable such as checklists, eBooks, case studies etc.
For this create a clean and attractive call to action for readers.
Embed Videos in Your Content
As people love visualization, videos are exploding stats.
YouTube has 1.5 billion users who log in every month to watch video content, and on average they view over one hour content daily.
This is one of the reasons many marketers has started making video content because users love content.
And adding videos in blogpost will increase the engaging rate and dwell time which is one of the important ranking factors of Google.
Surely, the World of blogging is ever-changing, so it’s important to ensure that you’re up-to-date with new strategies and development.
These are the thing I think would play an important role in blogging 2018.
What you think will be more important in blogging in 2018? Let me know in comments below.