Titles are the most important part of any blog posts or page because your title will make you win or lose on others.
So, before writing, promoting, republishing take a moment to make sure you’ve followed the right practices for title creation.
Choosing the best title can increase CTR which will for sure increase ranking too.
Title tags are important but they are not the peak of SEO strategy. It is the part of the Google’s ranking factors and you should consider it like that.
As John Mueller senior webmaster tools analyst at Google says:
“We do use it for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to hope that it works that way. In general, we try to recognize when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help”.
So, here are some best practices for title creation
1. The title must be under 60 characters
Google typically displays first 50-60 characters of titles.
If your title is under 60 characters then in 90 percent cases your title will display properly in SERPs (Search Engine Result Pages) a research by Moz.
If you exceed more than 60 characters Google will simply add the ellipsis (…) in it, which doesn’t look good.
2. Use the targeted keyword in titles
Keyword in the title is must because title tells the search engines what this post contains.
Starting your title with keyword has more weightage in search engines. More close to the beginning your keyword is the more weightage has in Google.
In the picture, I started my title with my keyword:
3. The title should be in the H1 tag
Most CMS (like WordPress or Blogger) automatically add the title in the h1 tag. If you’re using these platform you are all set.
But if you’re using custom themes or custom CMS, then check your site code to make sure your titles are under h1 tags.
Make sure you only have one h1 tag per page.
4. Use H2, H3, H4… tags for subs
Wrap all your main subheadings in h2 tag…and so on.
Include your keyword in subs at least once. Adding keyword in subheading can’t make or break your efforts, but it can make a hit.
And we’re always waiting for a hit. 😉
5. Use catchy words and keep it simple
Your title is the first impression to the user, make it appealing.
Try to make it attractive and worthy for users to make them click on them.
Use words like how, when, where, why, how-to, best, review, ultimate etc. These words can improve CTR from 5 percent to 20 percent.
6. Avoid duplication
Your every page or post should have unique titles. Duplication can’t get you out of the crowd.
You should create unique titles because CTRs depend upon titles.
7. Mention your brand in the title
Adding your brand name in titles isn’t that important.
But, if you’re big brand it can impact your overall title optimization strategy. It can increase your overall CTR.
Add your brand name at the end of the title and separate it with a hyphen (-) or vertical dash ( | ).
8. Google’s tip on title creation
“Choose a title that reads naturally and effectively communicates the topic of the page’s content.” — Google, 2017
“A <title> tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> element of the HTML document. You should create a unique title for each page on your site.” — Google, 2017
9. In a Nut Shell
- choosing a title which has no relation with the content of post or page.
- using same titles everywhere.
- stuffing keywords in title tags.
- lengthy articles
- going above 60 characters.
- creating misleading titles.
- Describe the page content accurately.
- Create unique titles.
- Be descriptive in titles.
Now it’s your turn
You can use these templates for title creation.
And you know breaking down your heading smartly can end you up in featured snippets.
So, did you learned something new from this post?
Or you have a question?
Either way, leave a comment below.